We know this! And the more ya know about the algo, the more you grow!įrom my experience, while there are multiple algorithms, the same basic principles can be applied to your overall content strategy.Īll you have to understand is how Instagram ranks content. The Instagram algorithm works by noting what content you enjoy and aims to show you similar content pieces. How the Instagram Algorithm Works in 2023
You’d Also Like: How the TikTok Algorithm Works Example of an Instagram influencer beating the algorithm To make things easy in this blog, we’ll continue to say “algorithm.” Now, we don’t need to worry about that, and I’ll explain why. That means there’s an algorithm for Instagram Stories, viral Reels, and so on. Recently, Adam Mosseri let everyone know that there is no one god-almighty algorithm, “At Instagram there are actually many, many algorithms that we use to try and predict what you might be interested in at any given moment.” It curates content it thinks we’ll like-helpful, right? I need an algorithm to clean my apartment, sheesh! Instead of us sorting though THOUSANDS of content pieces to find what we like, the algorithm does most of the filtering for us. Or as head of Instagram, Adam Mosseri, puts it, “The algorithm just means a process.”Īlgorithms make apps we love more enjoyable! “Algorithm” is just a fancy term experts use to describe decision-making technology.
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